Words and Images: Grind Media
SAN CLEMENTE, Calif. (Nov. 30, 2012) – The Powder Awards presented by Icelandic Glacial has been hosted in Las Vegas and Aspen over the years, and this year is heading to Park City Live in Park City, Utah, on January 17, 2013. Home to three resorts—Canyons, Park City Mountain Resort, and Deer Valley—skiing is at the heart of the small mountain town’s allure and the ideal venue for the 13th annual Powder Awards.
“The Awards has been hosted in Aspen for the last nine years and with the celebration of the 13th annual event this season we’re looking forward to starting a new chapter in Utah,” said Powder Publisher Ashley Otte. “The focus has always been to recognize the best in cinematography through the lens of both producers and athletes. With Park City playing host to the Sundance Film Festival, it’s a perfect match to continue this tradition.”
One of the biggest nights in skiing, the Powder Awards attracts a who’s who of the industry—professional skiers, ski legends, ski film production crews, industry brands, media, celebrities (who may not even ski) and even the odd ski bum. With the move to Park City on the opening night of the Sundance Film Festival, the red carpet is likely to include an even broader mix of athletes and celebrities.
While the Powder Awards primarily highlights the best of the year’s ski films—like Movie of the Year and Best Male and Female Performance—the ceremonies also acknowledge readers’ favorites with the annual Reader Poll. Voting is currently under way at PowderAwards.com through December 31, 2012 or via Twitter and Instagram by naming or picturing the vote-worthy skier and including the hashtag #PowderAwardsVote.
Special thanks to presenting sponsor Icelandic Glacial, as well as supporting sponsors GoPro, Kru82 Vodka, Paradigm Audio and Red Bull.